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GET STARTED NOWPartner with a Nonprofit Credit Counseling Agency | Financial Institution Partnerships
Partnering With Financial Institutions to Strengthen Consumer Outcomes
Financial institutions play a critical role in consumer financial stability—but not every customer is ready for traditional products or able to resolve financial challenges on their own.
American Financial Solutions (AFS) partners with banks, credit unions, CDFIs, and other financial organizations to provide nonprofit, unbiased credit and housing counseling for consumers who need additional support.
Our partnership model allows financial institutions to:
- Offer trusted off-ramps for at-risk or non-qualified consumers
- Improve customer outcomes without added staff burden
- Demonstrate meaningful, CRA-aligned community impact
AFS serves as an extension of your consumer support strategy—focused on education, stabilization, and long-term financial health.
Why Financial Institutions Partner with AFS
Founded in 1999, American Financial Solutions is a nonprofit credit counseling agency with counselors certified through the National Foundation for Credit Counseling (NFCC) and housing counselors certified by HUD.
We do not lend money or sell financial products. Our role is to provide objective guidance and practical solutions that help consumers regain stability and move forward.
Support for At-Risk & Underserved Consumers
AFS works with individuals experiencing:
- Delinquency, financial hardship, or reduced income
- Credit barriers to traditional banking or lending products
- Housing instability or risk of foreclosure
- Student loan repayment challenges
By referring consumers to AFS, financial institutions can ensure clients receive responsible, nonprofit support rather than being left without options.
CRA-Aligned Community Impact
Our partnerships help organizations meet Community Reinvestment Act (CRA) goals by:
- Supporting financial capability and asset-building
- Serving low- and moderate-income households
- Providing measurable community education and counseling outcomes
We can collaborate on documentation and reporting to support your CRA strategy.
Partnership Models:
| Referral Partnerships | Collaborative Programs & Education | Ongoing Community Engagement |
Provide a trusted nonprofit referral when consumers:
Referrals are simple, confidential, and consumer directed. | AFS Partners with financial institutions to deliver:
Programs can be turnkey or customized based on your goals. | AFS regularly collaborates with:
Financial institutions can join these efforts to deepen local impact and visibility. |
A Partnership Built on Trust
We understand the importance of reputation, compliance, and consumer trust. AFS partners with financial institutions in a transparent and ethical manner, with deep respect for your brand and client relationships, and in alignment with regulatory and community expectations. Our shared goal is long-term consumer stability—not short-term fixes.
Let's Build a Partnership that Supports Stronger Financial Futures
Whether you are seeking a referral partner, a CRA-aligned community initiative, or a collaborative education program, AFS is ready to work with you!
Contact us to explore partnership opportunities with American Financial Solutions. Get started today online, via email partner@myfinancialgoals.org or call contact Abby McCutcheon at 425-232-5210.
